AJ Green is a Pro Bowl wide receiver for the Cincinnati Bengals who has made a name for himself as one of the best in the game. He's been featured on ESPN, Sports Illustrated, and other major publications because of his talent and dedication to his craft.
Quiet Athlete Loud Talent
In order to build a personal brand in a one size fits all team sport, we needed to create an identity for AJ Green that was both personal and engaging. We created a personal website where fans could find out more about him and his interests, as well as engage with him directly via social media. We also used creative advertising to promote his brand.
- Brand Identity
- Web and UX Design
- Brand Strategy
- E-Commerce and Merchandising
- Event Planning and Production
- Business Development
- Digital Marketing
Whitley St. Set The Standard For Personal Pro Brands
When AJ Green came to us, he was overwhelmed by the challenge of building a personal brand as a new rookie in a one-size-fits-all team sport. He knew the importance of marketing himself, but his quiet and reserved demeanor preferred to just play ball.
Leader Of The Pack
We knew that there was an opportunity to do something different. We helped him create a distinct brand identity, develop his website, engage with fans on social media in memorable ways (such as owning “#TeamGreen18”), create organic advertising campaigns to sell merchandise, and promote his summer camps and non-profit endeavors. The result? Viral online moments, setting a new standard in sports marketing, and fully booked summer camp!